Hồng Hạc City is sold directly by developer Phú Mỹ Hưng only, without any F1 or F2 agency or sales platform—this is the official announcement from Phu My Hung Development Corporation, applicable to all 323 properties in Phase 1. In particular, customers must not transfer booking deposits to any individual or organisation claiming to be an agent without written confirmation from the developer, thereby ensuring that all financial and legal rights are fully protected.
Buying directly from Phú Mỹ Hưng as developer provides 4 specific benefits unavailable when buying through an intermediary: the original price with no additional fees, a legally standard two-party contract, the full range of financial policies (70% financing through Vietcombank, BIDV and VIB, 0% interest until handover, and 36 months’ free management fees) and priority selection of desirable properties directly from the developer’s stock. In addition, Bắc Ninh residents and existing PMH customers receive an exclusive additional 1% discount, applicable only to transactions completed at the official sales office.
As for locations, Phú Mỹ Hưng has 3 official sales offices for Hồng Hạc City: Hanoi (667 Lạc Long Quân, Phú Thượng, Tây Hồ), Ho Chi Minh City (801 Nguyễn Văn Linh, Tân Phú, District 7) and Bắc Ninh (at Hồng Hạc City, Thuận Thành). Explore the full purchasing process, the documents required and how to identify official sales channels in the article below.
Does Hồng Hạc City sell through agents, or only directly through the developer?
No, Hồng Hạc City is not sold through agents or F1/F2 sales platforms, based on at least 3 grounds: Phú Mỹ Hưng’s official announcement states that no organisation or individual is authorised, the sale and purchase contract is signed directly between the customer and Phu My Hung Development Corporation, and all financial transactions are made solely through the developer’s bank account.
Hotline: Consultant Kim Thùy: 0938 448 427 (Direct from Phú Mỹ Hưng Developer)
Specifically, the official announcement from Phú Mỹ Hưng’s sales department clearly states: “We, Phú Mỹ Hưng, have no agents or F1/F2 sales platforms. Customers must not transfer booking fees to sales platforms claiming to be authorised to sell without confirmation from the developer.” This is entirely different from most property developments in Bắc Ninh and surrounding areas, where dense F1 and F2 agency networks commonly operate, with commissions added to the sale price. As a result, Phú Mỹ Hưng’s 100% direct-sales model creates a transparent market, with no gap between the developer and the end buyer.
Furthermore, Phú Mỹ Hưng’s warning states: “There are currently many individuals and websites impersonating Phu My Hung Development Corporation.” This is a real risk that buyers must be particularly alert to, given the project’s strong appeal and its recent launch of Phase 1 with 323 properties, making verification of the official purchasing channel the first and most important step in the entire Hồng Hạc City property-buying journey.
What are the benefits of buying Hồng Hạc City directly from the developer?
There are 4 main benefits to buying Hồng Hạc City directly from Phú Mỹ Hưng as developer, compared with buying through an intermediary: the original price with no additional fees, a legally standard two-party contract, the full range of financial policies and priority access to desirable properties from the outset.
Below is a detailed analysis of each benefit, with a direct comparison with the option of buying through an intermediary sales platform.
Does buying Hồng Hạc City directly from the developer provide the original price and a legally standard contract?
Yes, buying Hồng Hạc City directly from the developer guarantees the original price and a legally compliant contract based on 3 factors: the selling price follows the price list published by PMH (VND 125–160 million/m²), with no additional commission charges; the contract is signed directly between the 2 parties and the developer’s legal entity; and all financial commitments are fully stated in the sale and purchase agreement.
Specifically, the table below directly compares 5 important criteria between buying directly from the developer and buying through an intermediary sales platform or broker, helping buyers clearly see the practical value of the official transaction channel:
| Criteria | Buying directly from Phú Mỹ Hưng as developer | Buying through a sales platform/broker |
| Sale price | Original price according to the PMH price list | Commission fees may be added |
| Contract type | Two parties: customer and PMH | Three parties, or deposit placed only through the sales platform |
| Financial policies | Full: 0%, 3% per year, 36 months’ free management fees | May be reduced or unclear |
| Bank financing | Vietcombank, BIDV, VIB vay 70% | The loan package may not be guaranteed at the advertised preferential terms |
| Deposit security | Transferred to PMH’s official account | Risk of losing the deposit through an impersonating sales platform |
More importantly, the two-party contract signed directly with PMH is the highest-level legal document, fully binding both parties’ rights and obligations under the 2023 Housing Law and the 2024 Land Law. As a result, buyers receive comprehensive protection under the legal system without having to worry about the risks of an intermediary contract that has no direct legal validity with the developer.
What incentives are available when buying Hồng Hạc City directly that are not offered by the sales centre?
Buying Hồng Hạc City directly from the developer provides 4 exclusive benefits unavailable when buying through a sales platform: a 1% discount for Bắc Ninh residents and existing PMH customers, priority selection of desirable properties directly from the original stock, the most accurate and up-to-date information, and assistance with completing bank-loan documents directly through PMH’s sales department.
Specifically, the 1% discount is the most important distinctive incentive: buyers whose household registration or citizen identity card is from Bắc Ninh Province, or who have previously completed a property transaction with PMH, receive an additional 1% discount on the total property value when registering and signing the contract at the official sales office. For example, a VND20 billion townhouse would receive an additional VND200 million discount—equivalent to a significant part of the first payment instalment. In addition, the most desirable properties—corner properties, properties with favourable orientations and properties fronting parks—are allocated in order of direct registration with PMH’s sales department; those who register later or use unofficial channels will be disadvantaged when choosing a property location.
Where is Hồng Hạc City’s official sales office?
There are 3 official sales offices for Phú Mỹ Hưng’s Hồng Hạc City project, arranged according to the geographical areas they serve: Hanoi (serving customers in the north), Ho Chi Minh City (serving customers in the south and investors from Ho Chi Minh City) and Bắc Ninh (at the project, serving local customers and those wishing to view the site in person).
Below is a detailed table of information about the 3 official Hồng Hạc City sales offices, helping buyers identify the most suitable office for arranging appointments and transactions:
| Office | Address | Service area | Notes |
| Hanoi | 667 Lạc Long Quân, Phú Thượng, Tây Hồ | Customers in Hanoi and the northern provinces | An appointment must be arranged in advance to ensure attentive service |
| Ho Chi Minh City | 801 Nguyễn Văn Linh, Tân Phú, District 7 | Southern investors and customers from Ho Chi Minh City | Located within PMH’s head office in Phú Mỹ Hưng |
| Bac Ninh | At Hồng Hạc City urban area, Thuận Thành | Local customers and customers wishing to view the site in person | Most suitable for viewing the show home and the project site in person |
In addition, all 3 offices require appointments to be arranged in advance via the official Hotline so that the sales department can prepare dedicated consultants, project documents and show homes according to the customer’s needs. In particular, the Bắc Ninh office at the project is the best choice for buyers who wish to view the site in person, check construction progress and directly experience the show home before paying a deposit. More importantly, all financial transactions (deposits and initial instalments) must be made only through the official bank account of Phu My Hung Development Corporation — do not transfer money to any individual or other organisation, even if they claim to represent PMH.
What is the process for buying Hồng Hạc City directly from the developer?
The process for buying Hồng Hạc City directly from the developer consists of 5 consecutive steps, carried out entirely at Phú Mỹ Hưng’s official sales office and completed from arranging an appointment to signing the sale and purchase contract in approximately 2 to 4 weeks, depending on how quickly the buyer prepares the documents.
Below is a detailed analysis of each step, enabling buyers to follow the correct sequence and avoid missing any important procedures.
Documents required when buying Hồng Hạc City directly from the developer
The required documents comprise 3 groups depending on the type of buyer, with different documentary requirements for each group to ensure that the sale and purchase contract can be signed smoothly and on time.
Specifically, the table below summarises all documents required for each type of buyer purchasing Hồng Hạc City directly from the developer:
| Buyer type | Mandatory documents | Additional documents |
| Single individual | Valid citizen identity card, household registration book or KT3, and confirmation of single status | None required |
| Married couple as co-owners | Identity cards for both, household registration book, marriage certificate | Both parties sign, or authorise a notarised representative |
| Organisation/company | Business registration certificate, identity card of the legal representative | Board resolution approving the purchase of real estate |
| Bank loan documents | 6 months of bank statements, employment contract | Subject to the requirements of Vietcombank, BIDV or VIB |
In addition, buyers who require a bank loan must apply for and obtain preliminary credit approval before signing the sale and purchase contract to ensure that they receive the correct 0% interest rate package associated with Hồng Hạc City. Furthermore, buyers wishing to receive the 1% discount must also prepare either a citizen identity card or household registration book showing an address in Bắc Ninh province (for Bắc Ninh residents), or a previous sale and purchase contract for a Phú Mỹ Hưng project (for existing PMH customers).
Steps for paying a deposit and signing the Hồng Hạc City sale and purchase contract directly with the developer
The 5-step process for paying a deposit and signing the Hồng Hạc City sale and purchase contract begins with contacting the Hotline and ends with paying 20% and signing the official contract; all steps are carried out directly at the Phú Mỹ Hưng sales office.
Specifically, the 5 steps are carried out in the following order:
Step 1 — Contact the official Hotline and arrange an appointment Call the project Hotline or arrange an appointment online via Phú Mỹ Hưng’s official website. Ask for confirmation that this is a sales office operated directly by PMH before discussing any price or policy.
Step 2 — Visit the office, register to view the show home and receive advice Visit one of the 3 official offices at the arranged time. Ask to view the show home (particularly at the Bắc Ninh office), confirm that the consultant is an official PMH employee and receive the official price list stamped by the developer.
Step 3 — Review the available units and choose one according to location and budget Ask to see the list of remaining units in the Hồng Phát Zone F1 subdivision. Compare each unit’s location, aspect, area and price to choose the one best suited to your budget and objectives (own use or investment).
Step 4 — Pay a reservation deposit and receive written confirmation from PMH Pay the reservation deposit as agreed. Important: transfer money only to the official bank account of Phu My Hung Development Corporation and obtain written confirmation signed by a PMH representative. Do not transfer money to any individual, even if they claim to be an employee.
Step 5 — Complete the documents, pay 20% and sign the official sale and purchase contract Complete all personal and bank loan documents. Visit the sales office, read the sale and purchase contract and appendices carefully before signing, and pay 20% of the pre-VAT sale price plus VAT in the first payment instalment (from 10 July 2025). After signing the sale and purchase contract, the buyer officially becomes the legal owner of the property at Hồng Hạc City in accordance with the law.
How can you identify the official sales channel and avoid impersonation agencies for Hồng Hạc City?
The official Phú Mỹ Hưng channel wins on reliability and two-party contracts, while impersonating sales centres/websites fall short on legal-entity verification, and the 5-point checklist helps buyers protect their rights in 5 minutes before transferring any money.
Below is a detailed analysis of each identifying feature.
Signs of an agency/website impersonating Phú Mỹ Hưng, the developer of Hồng Hạc City
Impersonation agencies/websites typically display at least 1 of the following 5 signs. Buyers should stop and verify the details immediately with the official Hotline before making any financial transaction:
Sign 1 — Requesting a money transfer before written confirmation from PMH has been provided. All deposits may be paid only after receiving written confirmation signed by an authorised representative of Phu My Hung Development Corporation.
Sign 2 — Promising a price lower than the developer’s original price list. Phú Mỹ Hưng sells according to a fixed price list — no channel sells below the price published by the developer.
Sign 3 — Being unable to provide an office address matching the 3 official addresses (Hanoi, Ho Chi Minh City and Bắc Ninh) when asked directly.
Sign 4 — The contract or deposit form names a third-party organisation or individual instead of “Phu My Hung Development Corporation”.
Sign 5 — Being unable to verify the employee’s identity through PMH’s official contact channel when the buyer proactively calls the Hotline to check.
1% discount and exclusive Hồng Hạc City incentives — Available only when buying directly from the developer
The 1% discount from PMH is available only to 2 groups and must be registered for directly at the official sales office: Bắc Ninh residents (with a citizen identity card or household registration book from Bắc Ninh province) and customers who have previously signed a sale and purchase contract with Phú Mỹ Hưng for any project. Specifically, for a property worth VND 20 billion, a 1% discount equals VND 200 million deducted directly from the property’s value, reducing both the bank loan and the buyer’s required own capital. This incentive cannot be obtained through any brokerage agency or intermediary channel because the developer confirms and applies it only when the customer attends the sales office in person with all supporting documents.
