Shophouse Hồng Hạc City is a premium commercial townhouse product developed by Phú Mỹ Hưng in Thuận Thành, Bắc Ninh, comprising 170 units in phase 1 across 13 varied house designs, built ready to 5 storeys in a French neo-classical style and located on the 40.5m-wide Hồng Hạc Avenue — the main commercial artery of the entire project. In particular, this is the first time Phú Mỹ Hưng has partnered with NOMURA Real Estate (Japan) to bring a model-standard urban shophouse format to the northern market, thereby creating a commercial product line with a positioning and identity entirely distinct from local shophouses in Bắc Ninh.
On pricing, Hồng Hạc City shophouses range from VND 18 to 42 billion per unit depending on type and position; in addition the developer offers maximum financial support with bank loans of up to 70% of the property value, 0% interest until handover on 10 December 2026, and also free management for the first 36 months plus a 1% discount exclusively for Bắc Ninh residents and customers who already own a Phú Mỹ Hưng property.
As for business potential, Hồng Hạc City shophouses combine three fundamental factors: a frontage position on the 40.5m avenue that generates steady natural footfall from the very first day of operation, tenant demand for commercial space from foreign-invested experts working in Bắc Ninh’s industrial parks, where quality supply is scarce, and the wider infrastructure of Ring Road 4 and Gia Bình Airport, both expected to be completed in 2026, which will boost business traffic across the whole area. Join us as we explore the full detailed analysis of the design, pricing and business potential of Hồng Hạc City shophouses in the article below.
What is a Hồng Hạc City shophouse?
Shophouses at Hồng Hạc City is a commercial townhouse (shophouse) product within the Hồng Hạc City eco-urban area, developed by Phú Mỹ Hưng Company Limited in partnership with NOMURA Real Estate (Japan), located in Xuân Lâm commune, Thuận Thành district, Bắc Ninh province, and designed on a live-work model that optimises the ground floor for commerce while keeping the upper floors as private living space.
More specifically, in phase 1 of the Hồng Phát sub-zone (Zone F1), Phú Mỹ Hưng is bringing 170 shophouses to market out of 323 properties in total, the largest share of the entire phase 1 portfolio. More importantly, this is the product given the highest priority in the sub-zone masterplan — positioned right at the gateway to the urban area and directly adjoining the shopping centre, school, park and community centre, which ensures steady footfall from the very first day of operation.
Phú Mỹ Hưng is a real estate brand with more than 30 years’ experience developing model urban areas in Vietnam, while NOMURA Real Estate is a leading Japanese real estate group with decades of experience developing premium urban areas in Southeast Asia. In addition, this combination brings two advantages at once: Phú Mỹ Hưng’s operating and management standards, proven in Ho Chi Minh City, and the sustainable urban planning thinking of Japan, which creates a shophouse project with a long-term development foundation superior to purely commercial projects in Bắc Ninh.
Where are the Hồng Hạc City shophouses located?
Shophouses at Hồng Hạc City is located along the 40.5m-wide Hồng Hạc Avenue — the main commercial artery of the entire urban area — with 6m-wide pavements on each side, connecting directly to National Highway 17 and the key transport routes of Bắc Ninh province.
Specifically, the 40.5m avenue is the main road leading into the whole of the Hồng Hạc City project, meaning that every resident and visitor to the urban area passes in front of the shophouse frontages every day. In addition, the 6m pavement on each side creates comfortable pedestrian space, supporting a culture of outdoor shopping and dining in keeping with modern commercial urban standards. In particular, this location is entirely different from ordinary shophouse streets because Hồng Hạc City shophouses serve not only internal residents but also capture traffic from outside through the National Highway 17 connection and the neighbouring industrial parks.
Furthermore, the Hồng Hạc City urban area is located in Xuân Lâm commune, Thuận Thành district, Bắc Ninh province, at the north-eastern gateway to Hà Nội, within the key economic triangle of Hà Nội, Bắc Ninh and Hưng Yên. Bắc Ninh is the country’s FDI capital, home to Samsung, Canon, Foxconn and VSIP — groups that generate demand for commercial space from tens of thousands of experts and highly skilled technical workers with stable incomes. As a result, Hồng Hạc City shophouses serve not only the internal market but can also attract customers from across the entire economic region around Thuận Thành.
What types of shophouse does Hồng Hạc City offer?
There are 2 main groups of shophouse at Hồng Hạc City, classified by location and number of frontages: terraced units (1 frontage, 6×20m) and corner units (2 to 3 frontages, 8×20m), with 13 different house designs across the whole Hồng Phát sub-zone.
Below is a detailed analysis of each product group so that investors can clearly understand the characteristics and choose the one that suits their business sector and investment goals.
What are the features of the terraced shophouse at Hồng Hạc City?
Shophouse căn thông Hồng Hạc City is the product type accounting for the largest share of the 170 units in phase 1, with a standard plot of 6×20m (120m²) and one frontage facing the 40.5m Hồng Hạc Avenue.
Specifically, the table below summarises the key technical specifications of the terraced Hồng Hạc City shophouse, helping investors understand the scale and structure of the product before considering it:
| Specification | Details |
| Standard plot area | 6×20m (120m²) |
| Total gross floor area | 405 to 427m² |
| Number of storeys | 5 storeys built-ready |
| Number of frontages | 1 frontage facing the avenue |
| Handover condition | External finishes complete, bare shell inside |
| Includes | Septic tank, concrete flooring, tempered glass doors, staircase, decorative ironwork |
| Architectural style | French neo-classical |
The ground floor and mezzanine of the terraced unit are designed fully open with large glass doors, creating a spacious, airy commercial space ideal for a shop, café or office. In addition, floors 2 to 4 contain bedrooms, living rooms and a private kitchen area, allowing the owner to keep living space completely separate from business space within the same building. More importantly, the bare-shell interior handover lets investors design freely to the specific requirements of their business sector without being constrained by a default layout from the developer.
What are the features of the corner shophouse at Hồng Hạc City?
Shophouse căn góc Hồng Hạc City is the rarest product group and the one with the strongest commercial advantage among the 13 shophouse designs, with a plot of 8×20m (160m²) and 2 to 3 street-facing frontages.
Specifically, the table below summarises the technical specifications of Hồng Hạc City corner shophouses, enabling investors to compare them directly with standard units:
| Specification | Details |
| Land area | 8×20m (160m²) |
| Total gross floor area | Up to 523m² (corner unit with 2 frontages) |
| Number of storeys | 5 storeys built-ready |
| Number of frontages | 2 or 3 frontages (side-access unit) |
| Special features | Open on 3 sides, optimising large advertising signage |
| Handover condition | External finishes complete, bare shell inside |
The 3-frontage side-access shophouse (8×20m) is the most distinctive type in the entire range: three simultaneous customer access points create a superior brand visibility advantage, while natural light from 3 sides makes the ground-floor business space significantly brighter and more open than a standard unit. Moreover, a floor area of up to 523m² creates an exceptionally flexible business space, suitable for brands requiring a large showroom, a medical services centre or an F&B venue with ample outdoor pavement seating. As a result, Hồng Hạc City corner shophouses are the fastest-absorbing and highest-growth-potential segment of the entire Phase 1 shophouse range.
How are the design and functional layout of Hồng Hạc City shophouses arranged?
Hồng Hạc City shophouses are designed in a consistent French semi-classical style across all 13 designs, with the 5 floors arranged to optimise commercial use on the lower floors and private living space above. The exterior is handed over fully finished, while the interior is handed over in shell condition, allowing investors to configure it freely according to their business sector.
Specifically, the 5-floor functional layout of Hồng Hạc City shophouses follows the commercial logic below:
The table below describes the functional allocation for each floor of Hồng Hạc City shophouses, helping investors plan the layout from the purchase stage:
| Floor | Suggested use | Estimated area |
| Ground floor | Main business: shop, café, showroom | 75 to 90m² |
| Mezzanine | Storage, reception area, VIP lounge | 40 to 50m² |
| 2nd floor | Operations office or master bedroom | 70 to 85m² |
| Floor 3 | Bedrooms, family living room | 70 to 85m² |
| 4th floor | Bedroom, worship room or private area | 70 to 85m² |
In addition, the large toughened-glass frontage on the ground floor is a key design element for commercial operations: the extensive glazing maximises visibility from outside, effectively showcasing products and attracting pedestrians on the 6m-wide pavement. Moreover, the private rear garden creates a second entrance and a separate delivery and collection area, suitable for businesses requiring customer and goods flows to remain separate. In particular, handing over 100% of the frontage fully finished in accordance with the developer’s standard design ensures that the entire row of shophouses along Hồng Hạc Boulevard has a consistent, prestigious and professional appearance, thereby enhancing the brand image of all businesses operating along the same street.
How much do Hồng Hạc City shophouses cost?
Hồng Hạc City shophouse prices range from VND 18 to 42 billion per unit, depending on the type and specific location along Hồng Hạc Boulevard. Corner units with 2 to 3 frontages command the highest prices, while the standard 6×20m unit offers the most attractive entry price in the range.
Below is detailed information on the financial and legal policies investors need to understand before signing the contract.
What is the Hồng Hạc City shophouse payment policy?
The Hồng Hạc City shophouse payment policy is designed to optimise investors’ cash flow throughout the period from deposit payment until actual commercial operations begin.
Specifically, the table below summarises all financial incentives available to purchasers of Phase 1 Hồng Hạc City shophouses:
| Financial incentives | Details |
| Bank loan support | Up to 70% of the property value |
| Partner bank | Vietcombank, VietinBank, ACB |
| Principal and interest grace period | 0% until handover (10/12/2026) |
| Interest rate support after handover | 3% per annum for the following 12 months |
| Management fee waiver | The first 36 months |
| Special discount | 1% for Bắc Ninh residents and customers who already own a PMH property |
| Initial payment period | Only 20% payable until handover |
With only 20% payable by handover, investors retain 80% of their capital throughout the construction period, allowing them to allocate it flexibly to other opportunities. In addition, the 0% interest rate until 10/12/2026 means that investors bear no financial burden during the wait for handover. Moreover, the additional 1% discount for Bắc Ninh residents and existing Phú Mỹ Hưng customers is a rare incentive among high-end developments, reflecting a strategy of building a loyal commercial community from the initial launch phase. As a result, investors can optimise the total cost of owning a Hồng Hạc City shophouse to the lowest level over the property’s entire life cycle.
Do Hồng Hạc City shophouses have clear legal status?
Yes, Hồng Hạc City shophouses have clear legal status, supported by at least 3 confirmations: the development already has separate ownership certificates, each unit has long-term ownership according to the announcement by developer Phú Mỹ Hưng, the Bắc Ninh Provincial People’s Committee directed that land-use-right certificates be issued by 25/3/2025, and purchasers sign contracts directly with the developer, ensuring transparency in the terms and handover schedule.
Specifically, in February 2025, the Chairman of the Bắc Ninh Provincial People’s Committee signed an urgent directive to issue land-use-right certificates for the Hồng Hạc Xuân Lâm development in accordance with the law, to be completed by 25/3/2025. This is the strongest provincial-level legal signal, confirming the direct commitment of the state authorities to buyers’ rights and, thereby minimising all the legal risks commonly encountered when investing in development-based commercial property. Moreover, the developer has clearly announced the handover date of 10/12/2026, enabling investors to proactively plan interior design and prepare to launch their businesses according to a specific schedule.
Do Hồng Hạc City shophouses have business potential?
Yes, Hồng Hạc City shophouses have clear business potential based on at least 3 fundamental factors: their location fronting the 40.5m boulevard will generate high natural customer traffic from the first day of operation; demand for commercial premises from the FDI professional community in Bắc Ninh currently exceeds the supply of high-quality space; and the Ring Road 4 infrastructure and Gia Bình Airport, expected to be completed in 2026, will significantly increase the movement of people and goods through the Thuận Thành area.
More specifically, these three factors simultaneously affect both income channels for shophouse investors: direct business operations and long-term commercial lettings.
For direct business operations, Hồng Hạc City shophouses suit a wide range of sectors thanks to their central location and large floor areas. The most suitable businesses include F&B (cafés, restaurants and fast food), convenience services (clinics, pharmacies and hair salons), retail (fashion, electronics and household goods) and offices to let serving industrial-park professionals who need workspace close to home. In addition, the community of residents across Hồng Hạc City, comprising 2,844 landed homes when fully completed, will create a stable and loyal internal customer base—a much more sustainable business foundation than standalone shophouses in open commercial locations.
Moreover, in terms of commercial lettings, the supply of high-quality commercial premises in Thuận Thành and the wider Bắc Ninh area around the industrial parks is seriously insufficient compared with actual demand. Samsung Bắc Ninh, VSIP, Yên Phong and nearby industrial parks are home to tens of thousands of high-income professionals, including foreign professionals from South Korea, Japan and Taiwan who require F&B, healthcare and convenience services meeting international standards. As a result, Hồng Hạc City shophouse owners have an advantage in setting rents above the local market level, as Phú Mỹ Hưng-standard urban shophouses account for only 170 units across Phase 1.
In particular, Bắc Ninh is being oriented towards becoming a centrally governed municipality by 2030, repositioning the province’s entire economic structure and commercial property values. This means that Hồng Hạc City shophouses will not only serve the current market but also anticipate a larger wave of urban development over the next 5 to 10 years, thereby offering potential capital appreciation alongside monthly business income for investors.
Should you choose a Hồng Hạc City shophouse or a terraced townhouse?
Shophouses perform better in terms of commercial business potential and commercial letting margins, while terraced townhouses are better for private living space and stable residential rental income. Investors should base their choice on their specific intended use.
Below is a comparison based on 3 key criteria to help investors make the right decision.
What Type of Business Investor Is Hồng Hạc City Shophouse Suitable For?
Hồng Hạc City shophouses suit investors seeking to operate a business directly or let commercial premises on a long-term basis with high profit margins. Their position fronting the 40.5m boulevard and commercial floor area of up to 523m² (corner units) are irreplaceable advantages within the same development. Once Ring Road 4 and Gia Bình Airport are completed in 2026, traffic through the Thuận Thành area is expected to increase sharply, thereby directly driving up commercial rents and improving operating margins for shophouse owners within 2 to 3 years of handover.
How do Hồng Hạc City terraced townhouses differ from shophouses?
Hồng Hạc City terraced townhouses differ from shophouses in 3 main respects: they are built with 4 floors (rather than 5), have a private front garden instead of a commercial frontage, and are geared towards long-term residence combined with small-scale ground-floor business use rather than purely optimised commercial use. Terraced plots range from 111 to 292m², making them larger than standard shophouses, but they do not have the advantage of frontage on a major boulevard. Terraced townhouses suit investors prioritising more stable and less volatile residential rental income than commercial property, while shophouses suit investors willing to accept business volatility in exchange for higher long-term commercial margins.
