Phase 1 shophouse prices at Hồng Hạc City fall into two main groups based on the number of frontages: mid-block shophouses (6×20m, 1 frontage) range from VND 18 to 25 billion, while corner shophouses (8×20m, 2–3 frontages) range from VND 25 to 42 billion, with reference land prices of VND 125 to 160 million per square metre depending on the specific location along the 40.5m-wide Hồng Hạc Boulevard. Notably, these are the most favourable Phase 1 prices across the project’s entire development roadmap, with 170 shophouses released in the first sales launch on 14 June 2025.
Regarding the loan policy, investors only need to pay 20% upon signing the sale and purchase agreement, while also being eligible for bank loans of up to 70% of the property’s value through Vietcombank, VietinBank and ACB at 0% interest for the entire period until handover on 10 December 2026, and at the same time enjoying 36 months of free management fees plus an additional 1% discount exclusively for Bac Ninh residents and existing Phu My Hung customers.
In terms of pricing rationale, Hồng Hạc City shophouses priced at VND 125 to 160 million/m² are fully justified by three factors: their position fronting the 40.5m boulevard, the project’s largest commercial axis, which generates natural footfall from day one; Phu My Hung’s construction and operational standards proven over more than 30 years; and individual red book title deeds for each unit. Let’s explore the detailed price list by unit type and the full loan policy in the article below.
What is a Hồng Hạc City shophouse?
Hồng Hạc City shophouses are premium commercial townhouses within the Hồng Hạc City eco-urban area, developed by Phu My Hung in partnership with NOMURA Real Estate (Japan) in Thuan Thanh, Bac Ninh. Built ready with 5 storeys in French neoclassical style, they optimise commercial functionality on the lower floors and private living space on the upper floors.
Specifically, Phase 1 of the Hồng Phát zone (Zone F1) offers 170 shophouses across 13 diverse design models, accounting for the largest proportion of the total 323 low-rise properties. In addition, all shophouses are located along the 40.5m-wide Hồng Hạc Boulevard with 6m pavements on each side, connecting directly to National Highway 17 and neighbouring industrial parks. Below is the detailed price list by unit group.
How much do Hồng Hạc City shophouses cost?
There are 2 main shophouse price groups at Hồng Hạc City based on the number of frontages: mid-block units (VND 18–25 billion) and corner units (VND 25–42 billion), based on land prices of VND 125 to 160 million per square metre depending on the location along the boulevard.
Below is a summary table of the entire Phase 1 Hồng Hạc City shophouse price range, helping investors quickly grasp the price boundaries before delving into each group:
The table below summarises the overall price range of the two Hồng Hạc City shophouse groups by number of frontages and area:
| Property group | Size | Land area | Total floor area | Price range |
| Mid-block unit (1 frontage) | 6×20m | 120m² | 405 to 427m² | VND 18 to 25 billion |
| Corner unit (2 frontages) | 8×20m | 160m² | Up to 523m² | VND 25–35 billion |
| Corner unit with lane access (3 frontages) | 8×20m | 160m² | Up to 523m² | VND 35–42 billion |
What is the latest price of a mid-block shophouse at Hồng Hạc City?
Mid-block shophouse prices at Hồng Hạc City range from VND 18 to 25 billion per unit depending on the location along Hồng Hạc Boulevard. This is the product line accounting for the largest share of the 170 Phase 1 units, with a standard land area of 6×20m (120m²).
Specifically, the table below details mid-block shophouse prices at Hồng Hạc City by location group, helping investors determine precisely the budget they need to prepare:
| Position | Floor area | Features | Estimated price |
| Main boulevard axis 40.5m (end-of-street unit) | 427m² | Highest footfall, large ground-floor glass frontage | VND 22–25 billion |
| Main boulevard axis (mid-street unit) | 405 to 427m² | Standard boulevard frontage, open and airy | VND 20 to 22 billion |
| 21m-wide internal road | 405m² | Stable internal-zone footfall | VND 18 to 20 billion |
In addition, all mid-block shophouses are built ready with 5 storeys, handed over with a completed French neoclassical exterior and bare interior, including a septic tank, concrete floors, tempered glass doors, a staircase and decorative ironwork. More importantly, the functional layout across the 5 storeys is optimised for commercial use: the ground floor and mezzanine are dedicated to business (totalling around 90–100m² of usable space), while floors 2 to 4 are reserved for private family living. As such, mid-block shophouses represent the lowest entry budget among the 13 models while still retaining the full advantage of fronting the project’s largest commercial boulevard.
What is the latest price of a corner shophouse at Hồng Hạc City?
Corner shophouse prices at Hồng Hạc City range from VND 25 to 42 billion per unit depending on the number of frontages and the junction location. This is the product group with the strongest commercial advantage among all 13 models, with a land area of 8×20m (160m²) and total floor space of up to 523m².
Specifically, the table below breaks down corner shophouse prices at Hồng Hạc City by type, helping investors compare directly and choose the right budget level:
| Corner unit type | Number of frontages | Total floor area | Distinctive features | Estimated price |
| Standard 2-frontage corner unit | 2 | Up to 475m² | Internal street junction | VND 25–30 billion |
| 2-frontage corner unit at boulevard junction | 2 | Up to 523m² | Junction of the 40.5m boulevard and a side road | VND 30 to 37 billion |
| 3-frontage corner property with a side opening | 3 | Up to 523m² | 3 directions of customer access, maximum openness | VND 37 to 42 billion |
Notably, the 3-frontage corner shophouse with lane access is the rarest type in the entire portfolio, measuring 8×20m, with three simultaneous directions of customer access and natural light from three sides. As such, this unit group enjoys a superior three-sided signage advantage and the brightest, most open ground-floor business space of the entire shophouse row, making it particularly suitable for F&B brands requiring display space or showrooms needing multi-directional visibility. Furthermore, floor space of up to 523m² allows commercial operations on a considerably larger scale than the 405m² mid-block units, thereby supporting higher rental yields over the long term as regional commercial footfall grows alongside infrastructure.
What is the loan policy for buying a Hồng Hạc City shophouse?
The loan policy for buying a Hồng Hạc City shophouse comprises 5 main financial incentives from developer Phu My Hung: loans of up to 70% of the property’s value, 0% interest until handover on 10 December 2026, a 3% per annum interest subsidy for the 12 months following handover, 36 months of free management fees, and a 1% discount exclusively for Bac Ninh residents and existing Phu My Hung customers.
Below is a summary of all financing policies and incentives when purchasing a Hồng Hạc City shophouse in Phase 1, helping investors fully understand the terms before signing the contract:
| Financial incentives | Details |
| Bank loan support | Up to 70% of the property value |
| Partner bank | Vietcombank, VietinBank, ACB |
| Principal and interest grace period | 0% in full until handover on 10/12/2026 |
| Interest rate support after handover | 3% per annum for the following 12 months |
| Management fee waiver | First 36 months after handover |
| Special discount | 1% for Bắc Ninh residents and existing PMH customers |
| Initial payment period | Only 20% until handover |
What is the Hồng Hạc City shophouse payment schedule?
The Hồng Hạc City shophouse payment schedule is divided into 4 main stages: placing a reservation deposit, signing the sale and purchase agreement with 20% of the value payable, subsequent instalments of 5% each according to construction progress, and paying the remaining balance upon taking possession and receiving the pink book.
Specifically, the table below sets out the detailed payment schedule for Hồng Hạc City shophouses by milestone, helping investors plan their cash flow from placing the deposit through to handover:
| Timeline milestone | Payment details | Percentage |
| Deposit | Reservation deposit, priority to choose the best unit | By agreement |
| 10/7/2025 | Sign the sale and purchase agreement + make instalment 1 | 20% of the selling price excluding VAT + 20% VAT |
| 10/9/2025 | Instalment 2 according to construction progress | 5% + 5% VAT |
| Subsequent instalments | 5% per instalment according to construction progress | 5% per instalment + VAT |
| Upon handover (10/12/2026) | Pay the remaining balance | 75% (if not borrowing) |
| Upon receiving the pink book | Final instalment | 5% of the sale price |
In addition, here is a specific example: an investor purchasing an intermediate shophouse unit worth VND 15 billion only needs to prepare VND 3 billion (20%) to sign the sale and purchase agreement while retaining the right to own the best unit, while the entire 70% loan (VND 10.5 billion) benefits from deferred principal repayment and a 0% interest rate until 10/12/2026, meaning that no loan interest costs arise throughout the full 18-month construction period. As a result, the VND 10.5 billion loan remains entirely at the investor’s disposal to optimise cash flow while awaiting handover.
How much equity is needed to purchase a Hồng Hạc City shophouse?
The minimum equity required when purchasing a Hồng Hạc City shophouse is 30% of the unit’s total value (after borrowing 70% from the bank), ranging from VND 5.4 billion for the lowest-priced intermediate unit to VND 12.6 billion for the highest-priced three-frontage corner unit.
Specifically, the table below summarises the minimum equity required for each Hồng Hạc City shophouse price bracket, helping investors identify a budget suited to their financial capacity:
| Shophouse category | Property value | Vay 70% | 30% equity |
| Intermediate unit on an internal road (lowest) | VND 18 billion | VND 12.6 billion | VND 5.4 billion |
| Intermediate unit on the boulevard (average) | VND 22 billion | VND 15.4 billion | VND 6.6 billion |
| Intermediate unit on the boulevard (highest) | VND 25 billion | VND 17.5 billion | VND 7.5 billion |
| Two-frontage corner unit (lowest) | VND 25 billion | VND 17.5 billion | VND 7.5 billion |
| 2-frontage corner unit at boulevard junction | VND 33 billion | VND 23.1 billion | VND 9.9 billion |
| Three-frontage corner unit (highest) | VND 42 billion | VND 29.4 billion | VND 12.6 billion |
More importantly, the 30% equity contribution does not need to be prepared in a single payment; it is spread according to the payment schedule. Specifically, the largest instalment is 20% upon signing the sale and purchase agreement (July 2025), followed by subsequent instalments of just 5% each according to construction progress, thereby significantly reducing cash-flow pressure at each stage compared with having to prepare the full 30% from the outset. Furthermore, investors who are Bắc Ninh residents or existing Phú Mỹ Hưng customers receive an additional 1% discount — directly reducing the unit price, loan amount and equity contribution simultaneously, thereby optimising the total cost of owning a shophouse to the lowest possible level in Phase 1.
Is the price of Hồng Hạc City shophouses reasonable?
Yes, Hồng Hạc City shophouse prices are entirely reasonable based on at least 3 clear grounds: frontage on the 40.5m boulevard creates natural commercial footfall that cannot be replicated in nearby projects; Phú Mỹ Hưng’s more than 30 years of construction and operational standards provide long-term quality assurance; and separate red-book title deeds for each unit protect the full value of the asset.
More specifically, when comparing prices of VND 125–160 million/m² with local shophouse projects in Thuận Thành and surrounding areas without the PMH brand (typically VND 70–100 million/m²), this 30–60% difference is fully explained by: the Phú Mỹ Hưng management brand, which attracts higher-income residents; the integrated 200ha amenity ecosystem, which generates stable internal footfall from the outset; and the 6m pavements along the boulevard, designed to European urban standards and supporting an outdoor business culture unavailable on ordinary streets.
In addition, each unit has its own red-book title deed with long-term ownership rights, and Bắc Ninh Provincial People’s Committee directed that issuance be completed before 25/3/2025 — the strongest state-level legal basis for protecting buyers’ interests. In particular, Bắc Ninh is being oriented to become a centrally administered city by 2030, thereby repricing all commercial property in the province according to the standard of a Grade I urban area. Furthermore, Phase 1 offers only 170 shophouses out of the project’s total 2,844 landed homes — this limited proportion is the strongest natural mechanism for protecting early buyers’ property value.
Hồng Hạc City corner shophouses cost more than intermediate units — Are they worth investing in?
Yes, Hồng Hạc City corner shophouses are worth the price premium, based on at least 3 advantages: higher rental profit margins thanks to their 2–3 frontages; a larger total commercial floor area (up to 523m² compared with 427m²); and typically faster capital appreciation than intermediate units in the same location due to their limited supply.
Below is a detailed analysis of each advantage of corner units to help investors make an informed decision.
Do Hồng Hạc City corner shophouses offer higher rental profit margins than intermediate units?
Yes, Hồng Hạc City corner shophouses offer higher rental profit margins than intermediate units in the same location because they provide multi-directional advertising visibility and customer traffic from the junction. Specifically, F&B businesses (restaurants and cafés) and branded showrooms are usually willing to pay 20–30% more in rent for a corner unit than for an intermediate unit of the same size, because views from 2–3 directions significantly increase brand visibility. The larger, more open ground-floor area of a corner unit also allows for a more diverse business layout, thereby attracting higher-end tenants in the same area.
How do Hồng Hạc City shophouse prices compare with those of other projects in Bắc Ninh — which offers the better entry point?
Hồng Hạc City shophouses win on ecosystem quality and brand strength, while local Bắc Ninh shophouses offer a lower-budget entry point. Shophouses in projects without the PMH brand in Thuận Thành and surrounding areas are 30–60% cheaper but lack 3 important factors: an integrated amenity ecosystem that generates stable internal footfall, reputable management and operations that attract higher-income residents, and wide, urban-standard pavements that support outdoor business. Investors should calculate the total cost of ownership over 10 years (purchase price + management costs + liquidity potential) rather than comparing purchase prices alone, because the gap in rental prices and appreciation rates between the two types of project often offsets the initial price difference in the medium term.
